They want the Livescribe to catch on like the iPhone - legions of people developing apps for it. Here's one that geeks might appreciate:
Write an app that will give an audio reading of the value of a resistor based on its colour code. So, you have to get the camera on the tip of the pen close to your resistor and get the program to look at the code lines and report the value audibly in English (oder andere lingua). This should be a no-brainer considering the other apps that are out there.
Now, how soon do you think it'll be before Taiwan has figured out the livescribe and brought the price down to $10?
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