Saturday, October 23, 2010

Apple Takes Aim .... at Cadence?

Having formally entered IC design, ostensibly to increase its gross margin by eliminating middlemen, Apple ought to have figured out by now that it makes little sense to give enormous sums of money to Cadence Design Systems for IC design software when it could design its own software inhouse. After all, Apple doesn't depend on any third-party software to build its products (except M$ Excel of course - which is not frightfully expensive).

What they do know is that an intuitive interface is the key to user experience. Why not improve on what Cadence has by adding gesture recognition, etc to boost the productivity of its IC designers?

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