BBC - A Worthwhile Initiative to Sell OMAP

That's for Basic Beagleboard Competence. What better than a huge community of support personnel willing to help people develop OMAP applications around the beagleboard? What if TI offered each of its 30k employees a $1k bonus to achieve basic beagleboard competence - of course, there'd have to be a way to measure that. But, this could be huge. If you get 10,000 of them to jump on, you've spent $10m, but the potential reward could be huge.